Problem / Context

Identity verification performance varies dramatically by country (documents, languages, device conditions, regulation). The goal was to improve completion and trust in key verification flows while staying compliant with privacy and regional requirements.

What I Owned

• Tested 4 identity verification flows across users/markets, documenting 10+ recurring UX + localization failure patterns and translating them into a prioritized issue taxonomy and fix recommendations.
• Synthesized competitive + regulatory constraints for 3 priority markets, turning gaps into market-specific requirements and rollout considerations (trust signals, doc support, fallbacks).
• Defined a repeatable testing + launch framework (success metrics, QA checkpoints, phased rollout gates) to de-risk expansion under varying privacy policies.

Outputs & Outcomes

• Produced a prioritized backlog + requirements pack used to guide internationalization and UX improvements across verification flows.
• Delivered a market-entry readiness snapshot for 3 target markets (key gaps, constraints, recommended sequencing).
• Implemented a QA + rollout playbook enabling more consistent evaluation of identity verification performance across regions.

Problem / Context

Globstudy needed to scale student acquisition through partnerships while maintaining quality and alignment across diverse regional markets. The challenge was building a repeatable system for affiliate relationships that could grow sustainably.

What I Owned

• Built and launched Globstudy’s first partner affiliate motion: outreach, partner onboarding, referral terms, and tracking.
• Led partner marketing execution: 4 cross-promotional campaigns with localized messaging, reaching 500+ prospective students.
• Planned and ran 3 study-abroad forums (200+ attendees), coordinating venues, speakers, and end-to-end promotion.

Outputs & Outcomes

• Onboarded 10+ partner organizations and generated 50+ student referrals in 3 months.
• Boosted student inquiries from 3 key provinces after targeted forums and localized campaigns.
• Increased inquiries in 3 priority provinces by generating 100+ partner-sourced inquiries (forms + Telegram) following localized campaigns and events.